The Beauty Blog

We tested 5 popular foundations –
Here's the surprising winner

⚖️Independently reviewed
🛡️No sponsored content
👩‍🔬Expert advice
Elene Moreau

By Elene Moreau | May 1, 2025 | 9:48 AM

Elene Moreau is a French beauty specialist with over 15 years of experience in skincare. She has tested dozens of foundations on real women 45+, and now shares her surprising discovery.

The foundation hype – What's behind it?

You may have heard from friends, beauty experts, or even celebrities praising the benefits of high-quality foundations. Terms like natural look, flawless skin and skin-friendly ingredients are everywhere. No wonder the internet is buzzing with excitement. But why are these "premium foundations" so popular? The following five characteristics have significantly influenced the current trend.

Key features of our winning foundation

This foundation automatically adjusts to your skin tone for a perfect match without color stress.

But which foundation should you choose?

With so many foundations on the market, it's understandable that many women can't see the forest for the trees. Let's be honest: not all foundations are created equal. Differences in formula, ingredients, and skin reactions can lead to major differences in results and ease of use.

5 Popular foundations put to the test

To discover which foundations actually work, we tested five of the most popular brands for 30 days, focusing on the following five criteria:

1. Natural finish & wearability

We evaluated how well the foundation adapts to the skin and how comfortable the product feels throughout the day.

2. Skin benefits

We looked at skin-friendliness – such as reducing redness, hydrating properties, and how well it suits sensitive skin.

3. Quality & longevity

We evaluated the ingredients, texture, and staying power and looked at how well the product holds up with daily use.

4. Customer satisfaction

We included customer reviews and return rates to determine how satisfied customers are with their purchase.

5. Price & value

We compared each product's price with its quality, performance, and added benefits (like SPF or money-back guarantees) to determine if it's a smart investment.

We expected a close race between brands, but one product truly stood out. Below you'll find our complete review – including our pick for the absolute winner.

1.🏆May Cosmetics – Changing Foundation

9.72/10 | $29.99
Woman holding May Cosmetics foundation

May Cosmetics' Changing Foundation shows what a truly innovative foundation can do for women over 45. The formula automatically adapts to your skin tone for a natural finish without that mask-like effect. Even with age spots, fine lines, or sensitive skin types, this foundation creates an even, flawless look.

What makes this foundation extra special is that it doesn't settle into wrinkles, lasts all day (up to 16 hours), and hydrates your skin while protecting it with SPF 15. The Changing Foundation is hypoallergenic, vegan, and waterproof. In short: a reliable all-in-one solution.

1. Color adaptation & Natural effect9.9
2. Skin-friendliness9.7
3. Longevity & quality9.8
4. Customer satisfaction9.7
5. Price & value9.5

BONUS: 30-Day Money-Back Guarantee

May offers a 30-day risk-free trial. Not satisfied for any reason? Simply return the foundation — no hassle. This way you can experience it completely risk-free.

Pros:

  • Perfect color match: Adapts to your natural skin tone
  • Comfortable & skin-friendly: Doesn't settle into lines, feels lightweight and hydrates
  • Suitable for everyone: Works even with age spots or sensitive skin
  • Visible improvement: Gives a fresh glow without the cakey look
  • Peace of mind: 30-day risk-free trial

Cons:

  • Often sold out: High demand means not always immediately available

⚠️Note: Right now, May Cosmetics is temporarily offering discounts up to 60%. If you're considering trying a new foundation, this is the perfect time.

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2.🥈Meroda Cosmetics – Colour Changing Foundation

8.64/10 | $39.99
Meroda foundation product

Meroda's Changing Foundation is a popular choice in the industry and is often praised for its lightweight texture and natural finish. The coverage is solid and application is smooth, making the product accessible for daily use. However, many users report that the foundation fades somewhat faster with extended wear, especially on warmer days. With a higher price per milliliter, Meroda is a well-known name — but not necessarily the smartest choice when it comes to value for money.

1. Ease of use & Comfort9.1
2. Skin improvement8.7
3. Quality & Longevity8.8
4. Klanttevredenheid8.5
5. Price-Quality ratio8.1

Pros:

  • Pleasant texture – Easy to apply
  • Good coverage – Even finish without streaks
  • Luxurious appearance – Beautifully packaged

Cons:

  • Higher price than comparable foundations
  • Less long-lasting on oily skin
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3.🥉Hera Reflection Skin Glow Foundation

7.92/10 | $46.99
Hera Reflection Skin Glow Foundation

HERA's Reflection Skin Glow Cushion Foundation is marketed as a luxury product that provides a radiant finish while containing skincare ingredients. While it's an attractive concept, user experiences show that the foundation has some practical shortcomings.

Users note that despite the promised 24-hour hydration, the foundation doesn't always last long, especially in warm and humid conditions. Additionally, the glossy finish can lead to an unwanted shiny effect on some skin types, particularly combination to oily skin. The coverage is light to medium, meaning additional products may be needed to fully camouflage imperfections.

1. Ease of use & Comfort8.0
2. Skin improvement7.4
3. Quality & Longevity8.3
4. Customer satisfaction7.9
5. Price-Quality ratio7.9

Pros:

  • Lightweight texture – Ideal for dry or mature skin
  • Auto color-adjusting – One shade for multiple skin types
  • Fresh feeling on skin

Cons:

  • Not accurate on all skin types
  • Limited coverage for age spots or redness
  • Fades faster without setting spray
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4.MAC Studio Fix Fluid Foundation

7.58/10 | $52.99
MAC Studio Fix Fluid Foundation

MAC's Studio Fix Fluid Foundation offers strong, long-lasting coverage with a matte finish. The product is especially suitable for people with oilier skin, as it helps control shine throughout the day.

However, some users report that the texture is quite thick, which can lead to a less natural effect. The formula also contains fragrance and alcohol, which can be uncomfortable for people with sensitive or mature skin.

1. Ease of use & Comfort7.4
2. Skin improvement7.6
3. Quality & Longevity7.8
4. Customer satisfaction7.3
5. Price-Quality ratio7.4

Pros:

  • Matte finish – Perfect for oily skin types
  • Stylish packaging
  • Fragrance-free and paraben-free

Cons:

  • Dries quickly – difficult to blend
  • Not ideal for dry or sensitive skin
  • Price on the high side for the performance
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5.Maybelline Fit Me Matte + Poreless Foundation

7.45/10 | $8.99
Maybelline Fit Me Matte + Poreless Foundation

Maybelline's Fit Me Matte + Poreless Foundation features an ultra-lightweight formula with flexible micro-powders that combat unwanted shine and make pores appear smaller throughout the day. This mattifying foundation delivers up to 12 hours of natural, even coverage for imperfections and blemishes, making it particularly suitable for normal to oily skin types.

The oil-free mattifying formula provides medium coverage with a natural finish without the mask-like effect. Available in 40 shades from Classic Ivory to Deep Golden, it's dermatologically tested, allergy-tested, and non-comedogenic. While it's an accessible drugstore option, it may not provide the anti-aging benefits that mature skin specifically needs.

1. Ease of use & Comfort7.8
2. Skin improvement7.2
3. Quality & Longevity7.6
4. Customer satisfaction7.3
5. Price-Quality ratio7.4

Pros:

  • Excellent shade range – 40 shades from fair to deep
  • Great for oily skin – controls shine effectively
  • Affordable drugstore option – accessible price point
  • Non-comedogenic – won't clog pores

Cons:

  • Can be drying – not ideal for mature or dry skin
  • No SPF protection – requires separate sunscreen
  • Limited anti-aging benefits – basic coverage only
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Why should you use a foundation?

Good foundations allow your skin to behave naturally as it's meant to: free, without a heavy layer that clogs pores or makes your face feel weighed down. By adapting to your skin structure and tone, foundations help reduce imperfections and enhance your natural radiance.

Many users report feeling more confident, having better-cared-for skin, and a simplified makeup routine – especially thanks to the hydration, coverage, and texture.

For anyone looking for natural, glowing skin and a foundation that does more than just conceal, a quality foundation is an excellent alternative to thick or unnatural makeup.

What to look for when choosing a beauty product

Good color match

Make sure your beauty product matches your skin color and undertone well. The wrong shade can make you look dull, gray, or too orange.

Lightweight formula

A product without heavy or pore-clogging ingredients feels better and helps your skin breathe, reducing the likelihood of breakouts or irritation.

Hydration & care

Choose a formula that not only looks beautiful but also nourishes — think of additions like hyaluronic acid, vitamin E, or other nourishing ingredients that keep your skin hydrated and healthy.

Coverage & texture

Pay attention to how well the product blends with your skin and whether it adapts to your pores and fine lines without becoming 'cakey'.

User experiences

Always read experiences from other users to know how the product performs on different skin types and throughout the day.

Watch out for these characteristics in beauty products

Too thick or pore-clogging formula

Some beauty products contain heavy oils or silicones that seal off the skin, causing pores to clog and impurities to increase.

Unnatural finish

An overly matte or extremely glossy finish can make your skin look unnatural and actually make small imperfections more visible.

Limited shade range

Brands that only offer a few shades often exclude many skin types and provide a poor match, leading to an unnatural look.

Vague promises without proof

Be cautious when brands make medical or skincare claims without backing from dermatologists or clinical tests.

Cheap imitations

Counterfeit brands or dubious online stores often offer beauty products that perform poorly, irritate your skin, or simply don't do what they promise.

Are beauty products like May's really the solution for perfect skin?

Most signs point to yes. Reviews, feedback from beauty experts, and our own tests show that the right beauty product not only provides a more even complexion but also contributes to skincare, confidence, and convenience in your daily routine. A beauty product that adapts to your skin color, fills fine lines, and hydrates makes a real difference.

Our comparisons revealed clear trends – from better longevity to more natural results without the cakey effect – allowing us to confidently say that the right beauty product is a real game-changer for many women on their journey to well-cared-for, radiant skin.

Final conclusion: May Cosmetics is the absolute winner

After extensive testing of five different beauty products, May Cosmetics emerges head and shoulders above the rest. This beauty product scores high on every important point — from color matching and coverage to skincare properties and customer satisfaction.

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Risk-free trial – 30-day money-back guarantee

Free shipping – while supplies last

Limited time availability

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Results may vary by individual.